At the Public Relations Society of America (PRSA) Philadelphia chapter Pepperpot Awards, DeFazio Communications won a “Ladle” in the Media Relations – For Profit category for its campaign on behalf of The Discovery Labs. DeFazio Communications specializes in generating earned media exposure for growing companies.
The Pepperpots recognize exceptional PR campaigns, tactics, and professionals. The 2019 entries were submitted across 30 categories and were judged independently by the Central Michigan chapter of PRSA.
DeFazio Communications was recognized for successfully generating compelling media exposure for a real estate developer that created the world’s largest innovation hub for biotechnology companies. The project was challenging because the offering was new to the target audience and represented a departure for the brand. Although the market was untested for the new concept, DeFazio identified several market trends, including the rise of co-working and explosion of biotech investing, which the agency utilized for a successful media relations campaign.
Coverage of The Discovery Labs featured media placements in top-tier publications, including industry and trade media such as The Scientist, FiercePharma, BioPharma-Reporter and BioPharma Dive, as well as local coverage in The Philadelphia Inquirer, Philadelphia Business Journal and Philadelphia Magazine. The campaign reached 30 million UVPM online.
The campaign also generated effective outcomes. The Discovery Labs received inquiries from over 400 companies, with demand for a total of four billion square feet of office and lab space from potential clients.
“It was an honor to win a Ladle at this year’s Pepperpot Awards,” said Tony DeFazio, president of DeFazio Communications. “This was a high-profile campaign that was daunting and exhilarating throughout. Being recognized by PRSA for our hard work and the tremendous success of this campaign in such a competitive category is truly a privilege.”
The Pepperpot Awards event, hosted by the Philadelphia Public Relations Society of America, has become a long-standing tradition during which Philadelphia-area PR professionals come together to recognize the top PR tactics, campaigns and professionals. It is the premiere industry award in Philadelphia. This year’s prestigious awards ceremony took place at The Lucy.
DeFazio Communications is a national public relations agency known for our strategy, storytelling, content generation, and media execution. We are highly respected for understanding the cadence of the C-suite.
Having worked directly with CEOs and presidents of hundreds of private and public companies, we are adept at designing communications initiatives that resonate with executive management of companies of any size and excel at turning executives who are subject matter experts into thought leaders.
We are industry agnostic. Our clients include both private and public companies operating in the financial, professional services, health care, manufacturing, real estate, and technology sectors.
For more information about this announcement, contact [email protected] or call (484) 363-9782. For more information about DeFazio Communications services, contact [email protected].
