Our Core Capabilities

Media Relations

With more than 25,000 media contacts worldwide, DeFazio Communications is among an elite group of small agencies with relationships to secure national media coverage for clients. We have the experience and skills to know what types of media matter most and how to get them.

Media Training

Preparing spokespeople for interviews is vital to any public relations effort where company executives are not seasoned in the ways of media. We provide crisp message points and sharp interviewing techniques to ensure clients are prepared to capitalize on their media opportunities.

Thought Leadership

We provide specialized services that position subject matter experts (SMEs) as thought leaders via speaking opportunities and ‘contributorship’ programs in trade journals and business media. More than a fancy term, thought leadership is a strategic tool for business growth.

Issue Advocacy

With origins in politics, we have successfully led local and national campaigns that change the public’s thinking on time sensitive and highly visible issues. We know how to build win-win partnerships with sometimes opposing interest groups that come together for a common cause.

Community Outreach

Sometimes, clients require hyper-local communications and public relations outreach programs. In those cases, we develop highly-targeted media and stakeholder-outreach strategies that mobilize key constituencies in local communities to support an important cause.

Social Media

We evaluate content your target audience consumes and how they participate with your brand. We immerse ourselves in the company’s culture to develop content in the brand’s unique voice and create shareable, clickable content that inspires audiences to want to engage the brand.

Executive Leadership

As an advisor to CEOs of some of the largest and fastest growing companies in America, we offer proven solutions for coaching and strategic communications programs, including media training and speech development programs that position executives as leaders.

Crisis Communications

When the unforeseen emergency threatens a business, you need to be prepared and ahead of the game – not reacting in the moment. We create effective damage control strategies that mitigate the impact of negative news on operations and the bottom line.

01

Discovery

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Immersion in client’s business to understand the operations and key drivers for their market followed by interviewing company executives to identify newsworthy stories, PR challenges and opportunities.

02

Strategy

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Strategic roadmap for the campaign that provides timetable for execution, establishes objectives, deliverables and expectations for results.

03

Content Development

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Develop press releases, fact sheets, company bios, website copy, social media contact, blog posts for campaign.

04

Execution


Engage media and industry targets with proactive outreach to effective positive outcomes consistent with campaign objectives.

What They Say

Some reviews from clients

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Glenn Blumenthal

former Board of Director & Chief Operating Officer of American Financial Realty Trust

" As a quickly growing real estate company, we needed to articulate a complex business model to a diverse group of audiences. DeFazio Communications helped us distill our message to high-end media outlets around the country that raised our profile among key trade and consumer audiences. The campaign resulted in extensive print, broadcast and digital coverage, which served to reinforce our industry leadership at a time when a growing number of competitors were emerging.
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client

Linda Kligman

former Executive Director of Jenkintown Community Alliance

" I experienced firsthand the power of strategic public relations. Tony and his team at DeFazio Communications’ leadership and sage PR experience was critical to promoting and publicizing our events, public works projects and fundraising initiatives. With his help we won the Pennsylvania Downtown Center’s Townie Award for best promotional event of the year. We couldn’t have done it without the impactful articles they placed in regional media."

client

Joel Canfield

former Director of Wall Street Warfighters Foundation

" When we launched the Wall Street Warfighters Foundation, we turned to DeFazio Communications. Tony personally walked us through the campaign, including scripting General Peter Pace as our spokesperson, and managed the outreach to media influencing our key constituencies. The resulting media coverage took us from obscurity to the national stage in less than three months, making the job of attracting sponsors, training, and placing veterans in financial services jobs much easier."

client

Mark Basla

Vice President Marketing & Sales for Delaware Valley Industrial Resource Center

" I have continually relied on Tony and the team at DeFazio Communications for strategic public relations advice. The firm was essential in helping us identify and leverage newsworthy aspect of our operations that we hadn’t brought to light in the previous 10 years. The team waded into our business processes with enthusiasm; quickly identify newsworthy programs, case studies and story angle that generated profound coverage in media reaching key constituencies."